Upskilling staff so schools can market themselves more effectively in an era of collapsing birth rates.

Oxford and Oxfordshire have seen some of the biggest birth rate falls in the country over the past decade. This is why pupil numbers in our primaries are falling dramatically – and why they are set to stay low for years to come. The problem is now starting to feed into our secondary schools. Effective marketing is the best solution for schools looking to maintain pupil/student numbers.

This session takes the fundamentals of marketing and applies them to a modern British school setting. It challenges schools’ current approach to marketing and equips staff to use websites, social media and more traditional media to tackle the problem of falling rolls.

Participants will be encouraged to think differently about the ways that schools engage and will be given the tools to identify prospective parents, how to reach them and how to ensure that classrooms are as full as possible every September.

Participants will leave with a toolkit for tackling one of the biggest issues facing schools today.

The ticket price includes parking, refreshments and lunch. Please let us know if you have any dietary or access requirements when booking your ticket.

Q uotes from previous sessions:

• I have been so enthused by the training and can’t wait to get started on our journey.
• Really good ideas that I can take back to our school marketing team.
• Given lots of info on marketing strategies and the whole process which I hope will make the school more sustainable.
• This event has given me a better understanding of how to market my school.

Richard Tilley is the founder of Comms for Schools and leads on marketing and communications for River Learning Trust, an Oxfordshire-based multi-academy trust made up of 28 schools.

Payment

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Refunds

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